Branding your company

On a recent podcast that I do every other week the discussion lead to branding or providing a great service, which comes first?

I am all about branding your company well. It’s incredibly important because of the perception it can create with your customers as to what type of company you are. What I’m not all about is the expense that branding a company can cost in the early stages of business ownership.

If you start out with plenty of money then by all means start out right out of the gate having a phenomenal brand. Most of us don’t have the money right out of the gate and I believe that includes the majority of new business owners.

So my vote went to building a phenomenal service experience first so that you can afford the brand later. At that point you will have both which will create a lot of buzz surrounding your company in your marketplace. If we haven’t learned how to create an experience for customers and we start off with a great brand it’s my belief that putting shiny, pretty stickers all over your vehicles isn’t going to be the thing that drives your company into the stratosphere.

Here’s the thing…you can still have a wonderful brand without the amount of expense using a top notch company. There are 2 different websites that you can use to help you create a brand that stands out to build awareness in your market.

You could use AI to create an incredible logo or you can have graphic designers from around the world compete to have the winning design that you choose. Logotournament.com does this and it’s very reasonable.

Once you have chosen the winning design of your logo then you can enter your logo into 99designs.com to have graphic designers from around the world compete to have the winning design that you choose for your vehicle wrap.

There is far more thought that goes into the branding and messaging that you want to display in your market before you go into a tournament. You have to decide your company name, your colors and the messaging. I’m no expert on this subject but I do know that the goal is to stand out and not get lost in all the other brand designs and colors that are already present in your market.

That’s the advantage of hiring a professional branding company. But to get started when you have very little money, consider using the resources I have shared. It’s better than just having a plain white vehicle with plain looking branding even in the beginning.

Consider squadhelp.com to determine your new company name instead of just calling it something that’s been done thousands of times already such as using your last name or something generic like Temp master or Climate Tech.

You can build something very professional without loads of capital by using these resources. Once you have built up your bank account then you can later decide when is the right time to hire a branding expert.

In conclusion, provide a great service experience every single time beginning when the customer calls your business all the way to when you have completed your service and are pulling away from the home. This is what will set you apart and help you build your business and bank account so that you can continue to invest in your company well into the future.